“People Buy From People – Dont Judge A Book By It’s cover”

January 29, 2009

As many of you will know, I worked within the Retail Sector for over 23 years… day in, day out, talking to people.

I started at Tesco, Frozen Food… moved on to TV Rentals… then into Currys / Dixons. After 15 years with them, I got caught up in car world. It was that “boy” thing, drive lots of different cars, see the latest models, drive a nice new car every 3 – 4 months… fantastic.

Over the years I have spoken to 1000’s of people about potential purchases… from a packet of pea’s, circa £1, to top of the range Volvo’s, circa £70,000. In the retail world you meet the most amazing range of “people types”, from single parents, to millionaires.

So… where am I going with the title – “People Buy From People – Dont Judge A Book By It’s Cover”?

All the people that I have spoken to over the years, could quite easily have NOT purchased anything from me if I had been, negative, smarmy, cocky or rude. Obvious really.. but I can tell you now, over the years I have seen it all. The “one” who knows it all, the “one” who has been in this business since they were a boy, the new boy on the block – knows everything, not willing to learn, accept positive constructive advice.

I can also tell you, many “Sales” guys & girls LOST potential customers because they “Judged the Book By It’s Cover”. In my Volvo Cars Sales and Ford Commercial Sales days, I spoke to men in muddy boots, ripped t-shirts, scruffy hair and not to put to fine a point on it, smelly. Some 45 minutes later, I was talking to the same guy, but now he was the owner of a multi million pound company, with a net worth of over £1 miilion!!

I was asked many times by other “Sales” guys, how do you do it, how did you sell them something – they were a nightmare / looked like horrible customer’s to deal with.

The answer was always the same – “People Buy From People – Never Judge A Book By It’s Cover”

When you first interact with somone, on the phone or face to face, it takes approx 5 seconds to determine if you like this person… or perhaps more importantly, if they like YOU!.

They are looking or listening for a smile (yes you can tell if somone is smiling on the phone). A hand shake, “How are you”, “Nice to meet / speak to you today” all goes a long way towards building a rapoor with whom ever you are dealing with.

This rapoor that you are building also instals confidence, belief in the other person, they begin to trust you, your advice and your opinion. When you begin to build trust with someone, they become comfortable, begin to listen more, believe more… and this all goes a long way to improving your sales / conversion rate.

There is another saying, “Never Judge A Book By Its Cover” – and every successful Network Marketer, Leader or Business Builder will tell you how true this is.

So to summarise… if you are:

* Positive
* Motivated
* Polite
* Knowledgable
* Friendly
* Informed
* Never Judge The Book By It’s Cover

… People Will Buy From People – and that person will be YOU.

Please dont be the “Mr I Know It All”…. when you think you do… your business will fail!

Have a great day….


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