Outside influence can potentialy determine how we think and decisions that we make.



What is Hits Mobile

Hits Mobile is a Virtual Mobile Network platform that is being promoted through the GEM Lifestyle Spain business opportunity. This simply means that they piggy back in on an existing network buying up unused bandwidth, which gives advantages to both the network holder and the VMO. Hits runs on the Vodafone network so has the advantage too of being excellent in terms of coverage and reliability.

Hits is aiming at a niche market within Spain of foreign residents who want to phone abroad, back home in many cases, cheaply, and are often afraid to make that call through their current provider as the costs can be astronomical. The target audience of Hits are the 80%, more or less, who use a pay as you go mobile. One of the huge advantages is that calls can be made between Hits mobile phones free. There are a couple of limitations on this, maximum call length of ten mins per call and 60 mins per day between two particular phones but as the vast majority of calls are 2 minutes or less this is not perceived to be a problem. This means that you can get a phone each for family members, business employees, group or club members and reduce communication costs within an organisation greatly.

Primarily the company is aimed at the 8 million people living in Spain that are not from Spain. These people can benefit from a couple of advantages that Hits Mobile has over its competitors. Firstly, the support in the call centre and on the website is available in six languages, Spanish, English, French, Arabic, Romanian and German. This covers most of the foreign population in Spain. Secondly and most importantly calls to the countries identified by the company as the most important niche markets are cheap, the UK is 5.3 cents per minute on the standard rate, Morocco is 14 cents, Romania is 8 cents, the United States costs 5.3 cents, France is 5.3 cents and the South American countries are generally 5.3 cents per minute. Even ringing a mobile is cheap with the UK being just 19 cents per minute, no cards and complicated numbers to put in, no access codes or anything just a straight call at any time of the day. If you make your calls after 8pm then the price can be 4.8 cents to those normally charged at 5.3 cents.

The other main group aimed at in the demographic are small businesses, groups and associations and extended families as calls between Hits mobile phones are free, gratis or zilch at the moment. The only limits are a maximum of ten minutes per call and 60 minutes per day or 500 minutes per month. After that they are 10 cents per minute so still cheap.Hits Mobile has just two pricing policies for national calls. You can either pay 15 cents per minute at all times to calls to landlines and mobiles, or you can pay 29 cents between 12 midnight and 8pm and 5 cents between 8pm and midnight. Most people will go for the standard charge at all times as this is the most beneficial.

Hits looks like it will be live from the GEM Homepage and GEM Island in the next week or so. Therefore if you are thinking of how you can accommodate Hits Mobile into your marketing and demographic of your client list then sign up for free here as a Gemmer and look at what is offered as it comes online. Equally if you are going to want one of these excellent mobile phone deals then sign up here on my site and I will send you info as soon as the phones are available.

As many of you will know, I worked within the Retail Sector for over 23 years… day in, day out, talking to people.

I started at Tesco, Frozen Food… moved on to TV Rentals… then into Currys / Dixons. After 15 years with them, I got caught up in car world. It was that “boy” thing, drive lots of different cars, see the latest models, drive a nice new car every 3 – 4 months… fantastic.

Over the years I have spoken to 1000’s of people about potential purchases… from a packet of pea’s, circa £1, to top of the range Volvo’s, circa £70,000. In the retail world you meet the most amazing range of “people types”, from single parents, to millionaires.

So… where am I going with the title – “People Buy From People – Dont Judge A Book By It’s Cover”?

All the people that I have spoken to over the years, could quite easily have NOT purchased anything from me if I had been, negative, smarmy, cocky or rude. Obvious really.. but I can tell you now, over the years I have seen it all. The “one” who knows it all, the “one” who has been in this business since they were a boy, the new boy on the block – knows everything, not willing to learn, accept positive constructive advice.

I can also tell you, many “Sales” guys & girls LOST potential customers because they “Judged the Book By It’s Cover”. In my Volvo Cars Sales and Ford Commercial Sales days, I spoke to men in muddy boots, ripped t-shirts, scruffy hair and not to put to fine a point on it, smelly. Some 45 minutes later, I was talking to the same guy, but now he was the owner of a multi million pound company, with a net worth of over £1 miilion!!

I was asked many times by other “Sales” guys, how do you do it, how did you sell them something – they were a nightmare / looked like horrible customer’s to deal with.

The answer was always the same – “People Buy From People – Never Judge A Book By It’s Cover”

When you first interact with somone, on the phone or face to face, it takes approx 5 seconds to determine if you like this person… or perhaps more importantly, if they like YOU!.

They are looking or listening for a smile (yes you can tell if somone is smiling on the phone). A hand shake, “How are you”, “Nice to meet / speak to you today” all goes a long way towards building a rapoor with whom ever you are dealing with.

This rapoor that you are building also instals confidence, belief in the other person, they begin to trust you, your advice and your opinion. When you begin to build trust with someone, they become comfortable, begin to listen more, believe more… and this all goes a long way to improving your sales / conversion rate.

There is another saying, “Never Judge A Book By Its Cover” – and every successful Network Marketer, Leader or Business Builder will tell you how true this is.

So to summarise… if you are:

* Positive
* Motivated
* Polite
* Knowledgable
* Friendly
* Informed
* Never Judge The Book By It’s Cover

… People Will Buy From People – and that person will be YOU.

Please dont be the “Mr I Know It All”…. when you think you do… your business will fail!

Have a great day….

I wanted to share with you a very simple, straight forward, easy to follow, one page guide to Google Adwords advertising that having tried and tested I am confident you will benefit from. If you have not used Google and want to start today, this is a must read for you.

I have NO doubt you will find this document useful…. click here

[blip.tv ?posts_id=1707858&dest=41329]

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Google Adwords Campaigns

January 21, 2009

When creating a Google AdWords campaign, there are several elements which have a real influence on how effectively the campaign will work and a number which play a key role in this.

Some of the most important ones are:

establishing your target audience
correct keyword selection
good AdGroup creation
compelling Advert text
relevant landing page
There is also the requirement for all of these elements to work together and effectively create a funnel which will help to direct potential customers from when they type their search term into the Search Engine through to the call to action page on your website.

The three main stages along this path are:

Keyword Phrases:ensure that you are attracting the right group of Search Engine users by focused keyword phrase selection

Advert text: the advert should reinforce the keyword phrases you are targeting and, ideally, should contain those words as well.

Landing page: the landing page should be a specific one covering the same area as the initial keyword phrase – let them know they are in the right place

So, in a little more detail:

Keyword Phrases: first of all you need to ensure that you are attracting the right group of Search Engine users and this is achieved by selecting the right keyword phrases. You can choose as many relevant ones as you like but, because the adverts are linked to an AdGroup in Google AdWords, you will then need to divide them into AdGroups focused on keyword phrases that cover a similar area and that can be successfully represented by the same advert.

Advert text: this should reinforce the keyword phrases you are targeting and, ideally, should contain those words as well. This reassures the searcher that they are looking at an advert which will lead to exactly the information they are looking for. It can also filter out those who are not appropriate by focusing further on the products being offered. There is no point allowing someone to click through to your site looking for a solicitor in London when you are based in Birmingham – you pay for the click with little chance of winning any business from it. Judge your audience and adjust accordingly.

Landing page: at worst the advert should point at a specific page on your site which covers the same area as the initial keyword phrase and at best it would point to a special landing page you have created which is focused on the subject matter of the keywords you are targeting. Do not just send visitors through to the homepage – this is just like saying “ok you’re in the right place, now let’s see if you can find the information you’re after”, a bit like “hide and seek” if you like! Not the recipe for capturing that warm lead and showing them that you can answer their needs!

By linking these three elements you are creating both a funnel and a filter at the same time, and when done correctly will deliver only targeted visitors who are interested in what you offer through to your website. But you should not just have a single funnel – remember that each AdGroup is a separate funnel aimed at a different set of keyword phrases, so by putting them all together you get a whole series of individually targeted groups of customers arriving at your website.

Come join me at www.gem247.co.uk – I have set this Network up so that the team can chat, blog and discuss topics, tips, ideas and secrets to success in the forum.

All members can also upload there own photos, videos and presentations, share these with other members. Free to join, lots to see.