Google Adwords – KISS (Keep it simple suggestions)

September 1, 2008

 Google Adwords – Keep It Simple

Well, we can’t sit here and claim to be Google AdWords experts, and believe me, we have spent many a day wondering why we have received many clicks and NO registrations over the years. I would suggest we have over the past 5 – 6 years run over 100 campaigns using all sorts of keywords, phrases, some trying to be clever and some very basic. 

So we thought you might find it useful if we gave you our 5 top tips for setting up your successful Google AdWords advertising campaign and hopefully reduce your Google Adwords spend.

1. K.I.S.S: Keep It Simple System.

So, we are on the Google Adwords page, we have set up our account and we want to take on the world!!! Opps… thats the first mistake to make. Writing your “catch phrase” to get people looking at you account is just as important as the information they will find on the site you wish to send them to. There are thousands of people on the net all trying to impress and “bold statements” and “promises” are not the way to do it.

IF YOU ARE LOOKING TO DRIVE PEOPLE TO AN OPPORTUNITY, THEN DONT MAKE FAULSE STATEMENTS.

One thing that will guarantee visits, but not conversion’s is for your hard earned visitor to land on your page only to find what you “told” them is not exactly true. So, if it’s an opportunity like GEM – Keep it simple:

GEM Opportunity

New online gaming and

3D biz. Information here.

It looks boring, it looks the same as everyone else I hear you say, well, yes, but at least it’s factual and truthful. Your visitor wont get anything other than what you have said they will. What you have to remember is that Google also places your adds based on the number of “click throughs” that you achieve – it’s NOT all about how much you spend!

2. K E Y W O R D S: 

Great, you have your advert in place, so lets get loads of keywords, get them all over the internet and sit back! 2nd mistake that so many people make. Setting up 100’s of keyword phrases into your AdWords campaign will not work and I can guarantee, will cost you a lot of money with very little return. We organize our keywords into small targeted groups. Having 3 – 4 different Groups, with 2 – 3 keywords in them will help you identify which keywords generate the best responses. Over a period you will be able to collate your Groups and then focus on a proven Group, therefore increasing your hits and reducing your spend.

3. DONT PUT YOUR EGGS IN 1 BASKET!! 

By simply creating more than one add in each Group, running them at different times is the easiest and most effective way to improve on your ad click through rates.Think of Google as your shop window, keep freshening up your display and more people will notice. When you create a Google AdWords campaign make sure to add a second or even third ad to the campaign. When the ads are up and running on Google you will soon get the click through percentages of each ad, as Google rotates your adds for you automatically. Then monitor your respnses, building an informed picture of your click throughs.

Once it is apparent which ad is pulling the most click throughs, you simply replace the other one or two and repeat the process. That way you can continually increase your ad effectiveness and subsequent ad costs.

4. DONT GO FOR THE TOP KEYWORDS  

This will take some work as the less competitive the keyword phrases usually the less amount of traffic available. So, you need to persevere, adding a new keyword group and ad every day until you are satisfied with the level of traffic. You can find 1000s of long-tail(3-5 word) keyword phrases related to your targeted market, which are going to cost very little per click through.

Another way to achieve traffic for low cost is to go after product names or the names of experts in your niche. This is a favourite tactic of Internet marketers. Product names and the names of gurus usually cost very little to rank highly on Google AdWords, yet prospects are searching for these terms everyday.

5. KEEP TO YOUR BUDGET:

Not setting a daily budget is the quickest way to give Google Adwords your money. You have a “cost per click” facility, but you also have a “Cost per day” setting. Don’t go mad, building a good level of enquiry will take time, there is NO quick fix or easy answer, so take your time and monitor your results. No matter how clear the instructions, getting efficient and profitable with Google AdWords is going to take at least a little trial and error. The most important thing is that you get started.

Follow the steps above in setting up your campaign and log in frequently to check your progress and ad costs.

Good luck.

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